BloomKidz
BloomKidz
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Our Story

Built by nursery people,
for nursery people

BloomKidz was founded by educators frustrated with clunky, overpriced software. We set out to build the nursery management tool we always wished existed — simple, beautiful, and genuinely useful.

Founded in the UK
Est. 2025
300+ nurseries served
ICO registered & GDPR compliant
4.9/5 on Capterra
300+
UK nurseries trust us
18k+
Children managed daily
98%
Customer satisfaction
30%
Average admin time saved
Our Mission

Remove the burden of admin so nurseries can focus on what matters most

Every hour a nursery manager spends wrestling with paperwork is an hour not spent with children. We're on a mission to give that time back — through software that actually works the way nurseries do.

Our Vision

A world where every early years setting can run at its very best

We believe great early years education changes lives. Our vision is a future where no nursery is held back by outdated systems — where technology empowers every practitioner to deliver exceptional care and education.

From a nursery floor to 300+ settings

It started in 2025 when co-founders Sarah and Daniel — a nursery manager and a software engineer — grew tired of watching staff drown in paperwork during what should have been hands-on time with children.

The tools available were either impossibly complex, shockingly expensive, or built by people who'd never set foot in a nursery. So they built their own — initially just for Sarah's setting in Leeds.

Word spread quickly. Within 18 months, BloomKidz was running in 30 nurseries across Yorkshire. Today we're proud to support over 300 settings across the UK, from single-room childminders to multi-site nursery groups.

1
Jan 2025
BloomKidz founded — first version launched in Leeds with a single nursery pilot
2
Mar 2025
30 nurseries onboard — expanded across Yorkshire; parent portal launched
3
May 2025
Seed funding secured — £2.4M raised to build the full platform and grow the team
4
Sep 2025
150+ nurseries — Government funding automation launched; EYFS tracking added
5
Today
300+ nurseries — Enterprise multi-site dashboard; 4.9/5 on Capterra
What We Stand For

The values that drive everything we do

From product decisions to customer conversations, our values shape how we show up every single day.

Children First

Every feature we build is judged by one question: does this give nursery staff more time with children? If not, we don't ship it.

Radical Simplicity

The best software disappears into the background. We obsess over removing friction until using BloomKidz feels effortless.

Honest Partnership

We don't lock you in, hide fees, or oversell. We earn your trust every month — and we're proud of our 98% retention rate.

Uncompromising Safety

Children's data is sacred. We are ICO registered, GDPR compliant, and store all data on UK servers with bank-grade encryption.

Move Fast, Stay Thoughtful

We ship new features every sprint — but never at the expense of stability. Every release is tested with real nurseries before it goes live.

Community Driven

Our product roadmap is shaped by our users. Every nursery manager who emails us with an idea gets a personal reply — and many ideas make it in.

Meet the Team

The people behind BloomKidz

A team of educators, engineers, and designers united by a passion for early years.

S

Sarah Mitchell

Co-Founder & CEO

Former nursery manager with 12 years in early years. Built BloomKidz after spending too many evenings doing paperwork instead of planning.

D

Daniel Osei

Co-Founder & CTO

Software engineer turned edtech builder. Previously led engineering at two UK SaaS startups before partnering with Sarah to build BloomKidz.

P

Priya Kapoor

Head of Product

Spent 6 years as a SENCO before moving into product design. Brings a practitioner's instinct to every feature decision.

J

James Thornton

Head of Customer Success

Joined from a nursery group operations background. Leads the UK onboarding team and makes sure every nursery gets the most from BloomKidz.

Life at BloomKidz

A team that loves what it builds

We're a remote-first team of 24 based across the UK. We work in the open, move fast, and care deeply about the nurseries we serve — because most of us have worked in them.

Remote-first flexibility
Work from anywhere in the UK — with quarterly team meet-ups to collaborate in person.
Learning budget for everyone
£1,000/year for courses, books, and conferences — because we grow when our team grows.
Mission you can feel
Every feature you ship makes a real difference to nursery staff and the children in their care.
Our Team · Remote & Growing
R
Rachel Adams
Product Design · Manchester
Design
T
Tom Nguyen
Backend Engineering · London
Engineering
A
Anya Patel
Customer Success · Leeds
Support
M
Marcus Ellis
Growth Marketing · Bristol
Marketing
24
Team members
8
Ex-nursery staff

As seen in & recognised by

Ready to join the BloomKidz family?

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