BloomKidz
BloomKidz
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CRM & Enquiry Management

Turn every enquiry into
an enrolled child.

Track leads, manage your parent pipeline, schedule tours, and never miss a follow-up — all from one place. Watch your occupancy fill itself.

app.bloomkidz.co.uk/crm
Enquiry Pipeline
20 active families
20
Active
5
Tours booked
87%
Conversion
Pipeline stages
Enquiry · 7
Sophie H.
Baby Room · Sep 2025
New
Oliver B.
Toddlers · Jan 2026
New
Tour Booked · 5
Isla R.
Pre-school · Apr 2025
28 Jun
Ethan K.
Baby Room · Oct 2025
30 Jun
Following Up · 4
Amara J.
Toddlers · Feb 2026
Hot Lead
Finn O.
Pre-school · Sep 2025
Hot Lead
Enrolled · 4
Lily P.
Baby Room
✓ Enrolled
Noah W.
Toddlers
✓ Enrolled
87%
Conversion rate
3
Follow-ups due today
Enquiry Pipeline
Tour Scheduling
Follow-Up Reminders
Conversion Tracking
Communication History
Waiting List
Digital Offer Letters
Enquiry Pipeline
Tour Scheduling
Follow-Up Reminders
Conversion Tracking
Communication History
Waiting List
Digital Offer Letters
87%
Average enquiry-to-enrolment conversion rate
3×
Faster response time to new parent enquiries
0
Follow-ups missed when automated reminders are on
100%
Of enquiries tracked from first contact to enrolment

A CRM built for nurseries

From the first enquiry call to a child's first day, BloomKidz keeps every family moving smoothly through your pipeline — with zero chasing, zero spreadsheets, zero dropped leads.

Visual Enquiry Pipeline

See every family's journey from first enquiry to enrolled — in a clear Kanban board that your whole team can use. Drag families between stages as they progress.

Enquiry
Sophie H.
Baby Room
Oliver B.
Toddlers
Tour Booked
Isla R.
28 Jun · 10am
Ethan K.
30 Jun · 2pm
Following Up
Amara J.
Hot lead
Enrolled
Lily P.
Confirmed
Noah W.
Confirmed
See enquiry pipeline

Automatic Follow-Up Reminders

Set follow-up schedules per pipeline stage. BloomKidz reminds your team who to contact, when, and what to say — so no family ever gets forgotten.

See reminders

Tour Scheduling

Book nursery tours in seconds. Automatic confirmations and SMS reminders sent to parents so they always turn up on time.

See tour booking

Communication History

Every call, email, and note logged against the family record. Any team member can pick up where the last one left off.

See comms log

Conversion Analytics

See exactly where families drop out of your pipeline, which sources convert best, and forecast your future occupancy from live data.

See analytics
Enquiry Management

Every enquiry captured. Nothing slips through.

Whether a family calls, emails, or fills in your website form, every enquiry lands in BloomKidz automatically — with the family's details, room preference, and start date ready to go. No more missed calls or lost sticky notes.

Auto-capture enquiries from your website, email, and phone
See room availability alongside each enquiry instantly
Tag enquiries as cold, warm, or hot based on parent intent
Assign enquiries to specific staff for personalised follow-up
See it in action
Active Enquiries · Jun 2025
Live
SH
Sophie & Mark Harris
Baby Room · Start Sep 2025
New
Today 9:14 AM
IR
Isla & David Rao
Pre-school · Start Apr 2025
Tour 28 Jun
Yesterday
AJ
Amara & Ben Johnson
Toddlers · Start Feb 2026
Follow-up Mon
2 days ago
LP
Lily & James Park
Baby Room · Start Aug 2025
✓ Enrolled
Last week
OB
Oliver & Priya Bhatt
Toddlers · Start Jan 2026
New
Today 11:02 AM
Conversion Analytics

See exactly where families drop off.

BloomKidz tracks every stage of your parent pipeline and shows you real-time conversion rates — so you can spot bottlenecks, tighten your follow-up, and fill places faster than ever before.

Full-funnel view from first contact to enrolment
See which enquiry sources convert best — web, phone, referrals
Average time-to-enrol tracked per pipeline stage
Occupancy forecast based on your live pipeline
See analytics
Conversion Funnel — Jun 2025
All rooms · Last 30 days
Enquiries
46 100%
Tour Booked
36 78%
Tour Done
30 65%
Offer Sent
24 52%
Enrolled
20 43%
Communication Log

Full conversation history for every family.

Every call, email, SMS, and note is logged against the family's profile. Any team member can pick up the conversation without ever asking "what happened last time?" — giving every parent a seamless, personal experience.

Automatic email logging when you send through BloomKidz
Log calls and notes in seconds from any device
Full timeline from first enquiry to first day of settling-in
Smart suggestions for what to say at each pipeline stage
See communication log
Amara Johnson — Timeline
Toddlers · Feb 2026
Enquiry received via website form
24 Jun 2025 · Auto-captured
Introductory call — 8 minutes
25 Jun · Sarah M. · "Very keen, Feb start"
Tour booked — 30 Jun at 10:00 AM
25 Jun · Confirmation email auto-sent
SMS reminder sent — tour tomorrow
29 Jun · Auto-sent by BloomKidz
Follow-up reminder — Monday
Set by Sarah M. · "Send offer if tour went well"

From first contact to first day

BloomKidz guides every enquiry through your pipeline automatically — so no family is ever forgotten and no place goes unfilled.

1

Enquiry Captured

A family enquires via your website, email, or phone. BloomKidz creates a record instantly and notifies your team so they can respond within minutes.

2

Tour Booked & Reminded

Schedule a nursery tour in seconds. Parents receive an automatic confirmation and SMS reminder the day before — so they always show up.

3

Offer & Enrol

Send a digital offer letter, collect the deposit, and the child's profile is created and ready for their first day — all in the same system.

Get Started

Fill your nursery faster today

Book a free 30-minute demo and see exactly how BloomKidz turns every enquiry into an enrolled child — or start your free trial and try it with your real enquiries right now.

30-day free trial — no credit card needed
Import your existing enquiries in minutes
UK-based onboarding support included
No long-term contracts — cancel any time
All your data stays on UK servers

Book your free demo

Tell us about your nursery and we'll be in touch within one business day.